Thursday, 1 February 2018

Radio

Radio remains resilient - since its creation at the turn of the 20th century radio has witnessed each technological development.

Almost 90% of adults tune in on a weekly basis - time spent listening to radio increased in 2015

While for all UK adults the majority of time spent listening to any audio is accounted for by live radio (71%), 16 - 24's spend similar amounts of time with  live radio (29%), personal digital audio (26%) and solve aiming services (25%)
overall, commercial stations increased.

A second national DAB network of transmitters was switched on in March 2016, bringing is unique radio services to 75% of the UK's population.

Huge increase in the number of people downloading podcasts and streaming interpret radio.

Studio webcams and social media have changed the audience relationship with radio by making listeners feel more connected. Also achieved through blogs.
PSB - Public Service Broadcasting - refers to broadcasting intended for public benefit.

They have to cater for all ages/genders/race/religion/class.

The BBC has a 100% PSB remit
ITV has a much smaller PSB remit
Chanel 4 has a large, but slightly PSB remit
Chanel 5 has a tiny PSB remit and other channels have no PSB remit.

OFCOM are in charge of ensuring broadcasters follow PSB.

The only reason BBC can meet its huge PSB responsibility is because it does not rely on advertisers.

Their Mission-
To inform, educate and entertain

Their vision-
Creativity

Their values-
Independent, impartial and honest
quality, value for money
creativity
celebrate our diversity
work together

6 "public purposes" of the BBC

Entertain and engage a broad range of young listeners with a distinctive output of content compared to commercial radio.

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