Showing posts with label Reflection. Show all posts
Showing posts with label Reflection. Show all posts

Tuesday, 20 March 2018

DIRT media assessment (jungle book, radio 1, minecraft)


2B assessment Film, Radio, Video Games DIRT sheet
Grade A
Grade B
Grade C
Grade D
Grade E
Grade U
60 - 52
51 - 42
41 - 33
32 - 21
20 - 6
5 - 0

Q1 Explain the impact of evolving digital media on film production, distribution and exhibition. Refer to Jungle Book 1967 and Jungle Book 2016 to support your answer (20)
(In this question compare and contrast the two productions, the way they were marketed and the different ways audiences can access them).
Level
Mark Scheme Film
Explanation/Analysis/Argument, Examples and Terminology
Mark
3
A comprehensive demonstration of knowledge and understanding of the Film industry.
● Comprehensive, detailed and accurate knowledge and understanding of the
Film industry.
● Clear and precise and balanced explanation of the impact of evolving digital
technology on the production, distribution and exhibition of film.
● Answer is supported by detailed and accurate reference to The Jungle Book
(1967) and The Jungle Book (2016)
14-20
2
An adequate demonstration of knowledge and understanding of the Film industry.
● Generally accurate explanation of the impact of evolving digital technology on
the production, distribution and exhibition of film.
● Answer is supported by generally accurate reference to The Jungle Book
(1967) and The Jungle Book (2016)
7-13
1
A minimal demonstration of knowledge and understanding of the Film industry.
● knowledge and understanding of the Film industry is minimal.
● Explanation of the impact of evolving digital technology on the production,
distribution and exhibition of film. Answer may only focus on production,
distribution or exhibition.
● Reference to The Jungle Book (1967) and The Jungle Book (2016) is minimal
and inaccurate
1-6
0
No response or no response worthy of credit
0

Q2 ‘The BBC Radio 1 Breakfast show depends as much upon marketing and distribution to a specific audience as it does upon good production processes.’ To what extent would you agree with this statement (20)
(Focus on the ways the breakfast show has tried to appeal to its audience, all the new things Cooper has introduced and the BBC remit for good production processes).
Level
Mark Scheme Radio
Explanation/Analysis/Argument, Examples and Terminology
Mark
3
A comprehensive demonstration of
● knowledge and understanding of Radio 1 industry/audiences practise
● evidence and examples from Radio 1 Breakfast show
distribution or exhibition.
● terminology relevant and accurate
14-20
2
An adequate demonstration of:
● knowledge and understanding of Radio 1 industry/audiences practise
● evidence and examples from Radio 1 Breakfast show
distribution or exhibition.
● terminology, mostly accurate
7-13
1
A minimal demonstration of
● knowledge and understanding of Radio 1 industry/audiences practise
● evidence and examples from Radio 1 Breakfast show
distribution or exhibition.
● terminology, some inaccuracies
1-6
0
No response or no response worthy of credit
0

Q3 How does media ownership have an impact on the successful distribution of Minecraft. (20)
(Define media ownership, discuss video games and quickly narrow to Minecraft. Different owners. how this has developed the game and how it is marketed and accessed by fans.)

Level
Mark Scheme Video Games
Explanation/Analysis/Argument, Examples and Terminology
Mark
3
An comprehensive demonstration of
● knowledge and understanding of video games industry ownership/audiences practise
● evidence and examples from Minecraft distribution and exhibition.
● terminology, relevant and accurate
14-20
2
An adequate demonstration of
● knowledge and understanding of video games industry ownership/audiences practise
● evidence and examples from Minecraft distribution and exhibition.
● terminology, mostly relevant and accurate
7-13
1
A minimal demonstration of
● knowledge and understanding of video games industry ownership/audiences practise
● evidence and examples from Minecraft distribution and exhibition.
● terminology, some inaccuracies
1-6
0
No response or no response worthy of credit
0


Identify a strength or strengths in your assessment:
Film
Radio
Video Games
- Some good knowledge of your case study and reference to specific eg’s.
- A good start and have grasped the issue.

What are the areas you need to improve?
Film
Radio
Video Games
- I need more focus on the question
- Much too short and lacking in reference to production, as well as specific examples

What do you need to focus on for your next assessment?

Focus on question and work on timings.

Tuesday, 2 January 2018

Daily Mail Evaluation


1) What was the task you were given and who was your target audience?

The task we were given was to recreate a Daily Mail cover. Our target audience was towards a more right wing C2, D and E demographic.



2) What research did you undertake and what did you find were some of the typical conventions of a Daily Mail front cover - layout, types of stories, fonts
The Daily Mail write shorter stories using unambiguous language and they have more pictures than other newspapers. They report on political and international news however tend to focus on celebrity gossip and scandal.

 
3) Which Daily Mail cover did you use as your main source? Insert. What are your observations from this source?
I used this cover. On this cover there is a larger colourful masthead. They have a story on the royal family. There title is bold and a funny rhetorical question. They changed the colour of "FREE" to yellow to stand out and draw people in.










4) Which areas did you find most challenging? 

I found that the fonts and the sizing of the letters was very difficult to get accurately, it was very fiddly. I also found it challenging coming up with the article title and content. 

5) What was you initial feedback? What did others say about your production? How successful was do you think it is?I think my work was successful as I got most of the layout accurate as I out a faded picture of the Daily Mail in the background and worked on top of that. I also think my skyline was made creatively and my titles were almost an accurate font.


6) Identify with hindsight what you do to improve/do differently.

I would have written the article better and come up with a more witty headline.


7) In the exam you will be analysing newspaper front covers. In producing this cover, are there any areas that you hadn't noticed before? What have you learnt from completing this task? 

I have learnt that there is a lot of bias in the Daily Mail and where to look out for its persuasive language.

Trailer

D83 Trailer Analysis The opening of the trailer uses sound and editing to draw the audience in. Explain why this is effective:...