Film audience

Audience

• Mainstream and Niche
• In this case it is the relationship between the audience and institution
• Audience = the ways in which people engage with media
• Institutions are no longer interested in keeping the audience together but in "triggering engagement" in people.

Shift from PUSH media to PULL media
Gone from a VALUE CHAIN to a SOCIAL NETWORK

Audience engagement
This describes how an audience interacts with a media text. Different people meet in different ways to the same text.

Audience Foreknowledge
This is the definite information which an audience brings to a media product.

Audience Identification
This is the was in which audiences feel themselves connected to a particular text