Demographic Profiling
Demographic - Way of categorising the population by age/money/occupation.
Letter code
A - Higher management, Bankers, Lawyers, Doctors etc.
B - Middle management, teachers, creative and media people (graphic designer)
C1 - Office supervisors, junior managers, nurses, specialist clerical staff, white collar jobs.
C2 - Skilled manual workers, plumbers, builders, blue collar jobs
D - Semi skilled and unskilled manual workers
E - Unemployed, students, pensioners, casual workers
Types of Media
A - Financial Times
B - MacBook advert
C1 - Radio 1
C2 - EastEnders, The Sun
E - Daytime TV
Keywords:
- Preferred reading - How the creator wants the audience to view the media text.
- Oppositional reading - Where the intended meaning of the text is totally opposed by the reader.
- Target - A target audience is the intended audience or readership of a publication, advertisement, or other message.
- Niche - A niche market is the subset of the market on which a specific product is focused.
- Dominant - When a text is read by the audience in a way that is intended by the creators of the text.
- Negotiated - This is when a member of the audience partly agrees with part of the product.
- Psychographic - When a relatively complete profile of a person or group's psychographic make-up is constructed, this is called a "psychographic profile".
Interactive Audiences:
Participatory culture - When the public also get involved with producers and as contributors.
Event television - Attracts public attention to events occurring immediately to cause high ratings.
Prosumer- A person who consumes and produces media.
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