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The Big Issue into

The Big Issue

Niche magazine outside the commercial mainstream that learners may not normally engage with.

Circulation: number of copies a magazine sells.

Readership: Not just who buys but the total number of people likely to read  it.
Mass audience: readership on a very large scale.
Niche audience: Narrow group of readers with a particular interest.
Subscription: Where a reader pays for a set number of copies of a magazine in advance at a lower price and receives them by post.

INTERTEXTUALITY 

Masthead: Title of magazine
Plug: text that 'plugs' a feature that will appear inside the magazine.
Puff: A story that is given prominence on the cover.
Cover star: the 'star' featured on the cover
Anchorage text: text anchoring the main image and gives it context/meaning
Banner: text that runs across the lower section
Skyline: text that runs across the top.

The Big Issue:
- Hands up not a hand out
- 1991 - John Bird & Gordon Roddick
- Sold only on street by homeless
- Publishing revolution
- reputation of access and attitude
- Global
- Over 200,000,000 copies sold
- Is now online
- Enables people to make a difference
- 2,000 big issue vendors in Britain
- relies on advertising, sponsorship and circulation revenue
- nearly 100 people a week turn to Big issue
- 100,000 copies sold in Britain each week
- we're a social business, not a charity
- vendors buy for £1.25, sell for £2.50
- Articles much more thoughtful.
- Most widely circulated street newspaper
- Hybrid genre - entertainment and social social business

- Media language - Intertextuality, camera, layout, Mise en scene, CLAMPS

- Magazine language: images, graphics, layout, content, colour, title, logo, words, font, price

- Media representations: DR CAGES, People, Places, Ideas

- Social, cultural and political

The Big Issue

DIRT media assessment (jungle book, radio 1, minecraft)

2B assessment Film, Radio, Video Games DIRT sheet

Grade A	Grade B	Grade C	Grade D	Grade E	Grade U
60 - 52	51 - 42	41 - 33	32 - 21	20 - 6	5 - 0

Q1 Explain the impact of evolving digital media on film production, distribution and exhibition. Refer to Jungle Book 1967 and Jungle Book 2016 to support your answer (20)

(In this question compare and contrast the two productions, the way they were marketed and the different ways audiences can access them).

Level	Mark Scheme Film Explanation/Analysis/Argument, Examples and Terminology	Mark
3	A comprehensive demonstration of knowledge and understanding of the Film industry. ● Comprehensive, detailed and accurate knowledge and understanding of the Film industry. ● Clear and precise and balanced explanation of the impact of evolving digital technology on the production, distribution and exhibition of film. ● Answer is supported by detailed and accurate reference to The Jungle Book (1967) and The Jungle Book (2016)	14-20
2	An adequate demonstration of knowledge and understanding of the Film industry. ● Generally accurate explanation of the impact of evolving digital technology on the production, distribution and exhibition of film. ● Answer is supported by generally accurate reference to The Jungle Book (1967) and The Jungle Book (2016)	7-13
1	A minimal demonstration of knowledge and understanding of the Film industry. ● knowledge and understanding of the Film industry is minimal. ● Explanation of the impact of evolving digital technology on the production, distribution and exhibition of film. Answer may only focus on production, distribution or exhibition. ● Reference to The Jungle Book (1967) and The Jungle Book (2016) is minimal and inaccurate	1-6
0	No response or no response worthy of credit	0

Q2 ‘The BBC Radio 1 Breakfast show depends as much upon marketing and distribution to a specific audience as it does upon good production processes.’ To what extent would you agree with this statement (20)

(Focus on the ways the breakfast show has tried to appeal to its audience, all the new things Cooper has introduced and the BBC remit for good production processes).

Level	Mark Scheme Radio Explanation/Analysis/Argument, Examples and Terminology	Mark
3	A comprehensive demonstration of ● knowledge and understanding of Radio 1 industry/audiences practise ● evidence and examples from Radio 1 Breakfast show distribution or exhibition. ● terminology relevant and accurate	14-20
2	An adequate demonstration of: ● knowledge and understanding of Radio 1 industry/audiences practise ● evidence and examples from Radio 1 Breakfast show distribution or exhibition. ● terminology, mostly accurate	7-13
1	A minimal demonstration of ● knowledge and understanding of Radio 1 industry/audiences practise ● evidence and examples from Radio 1 Breakfast show distribution or exhibition. ● terminology, some inaccuracies	1-6
0	No response or no response worthy of credit	0

Q3 How does media ownership have an impact on the successful distribution of Minecraft. (20)

(Define media ownership, discuss video games and quickly narrow to Minecraft. Different owners. how this has developed the game and how it is marketed and accessed by fans.)

Level	Mark Scheme Video Games Explanation/Analysis/Argument, Examples and Terminology	Mark
3	An comprehensive demonstration of ● knowledge and understanding of video games industry ownership/audiences practise ● evidence and examples from Minecraft distribution and exhibition. ● terminology, relevant and accurate	14-20
2	An adequate demonstration of ● knowledge and understanding of video games industry ownership/audiences practise ● evidence and examples from Minecraft distribution and exhibition. ● terminology, mostly relevant and accurate	7-13
1	A minimal demonstration of ● knowledge and understanding of video games industry ownership/audiences practise ● evidence and examples from Minecraft distribution and exhibition. ● terminology, some inaccuracies	1-6
0	No response or no response worthy of credit	0

Identify a strength or strengths in your assessment: Film Radio Video Games - Some good knowledge of your case study and reference to specific eg’s. - A good start and have grasped the issue. What are the areas you need to improve? Film Radio Video Games - I need more focus on the question - Much too short and lacking in reference to production, as well as specific examples What do you need to focus on for your next assessment? Focus on question and work on timings.